Designing with Technology and Interactivity

 Technology can also provide useful information about visitor behavior. Data relating to engagement, dwell time, footfall, and interactions can help businesses understand what is working and where improvements may be needed. DCE's more recent discussion of AI and exhibition planning highlights how historical event information, audience characteristics, behavioral data, CRM information, and digital engagement can contribute to more informed stand planning. In this sense, modern design is becoming increasingly strategic: the appearance of a stand matters, but so does how intelligently the environment responds to the people using it.