Eriez, a global leader in separation technologies, has expanded its European sales network as part of a wider regional growth initiative designed to strengthen customer support and improve responsiveness across key industrial markets.

The enhanced structure enables Eriez-Europe to provide deeper technical expertise and more direct engagement with customers. Local insight across mining, aggregates, recycling, food, packaging and other process sectors is essential for achieving consistent performance and long-term reliability.

New appointments to the Area Sales Manager team include Simo Rounela (Nordic region), Jean-Christophe (Benelux), Joerg Baldauf (Germany), and Philippe Vallouy (Spain and Portugal). They join the established Eriez-Europe sales team — Lewis Railton (South UK), Gareth McCreesh (Ireland), and Manuel Andreis (Italy) — to deliver cohesive coverage across the continent.

“Europe encompasses a wide range of industries, regulatory frameworks and operating conditions,” said Lloyd Williams, Sales Director at Eriez-Europe. “Expanding our in-region sales presence ensures customers have immediate access to knowledgeable Eriez professionals who combine local understanding with the company’s global engineering resources.”

This regional framework reflects Eriez’ ongoing strategy of bringing together global innovation and local expertise. By strengthening in-territory representation, the company is better positioned to work closely with customers from project concept through to delivery, providing solutions that offer measurable value.

“This initiative is as much about strengthening relationships as it is about expanding reach,” added John Klinge, Regional Director – EMEA Operations and Strategy. “With experienced sales managers based across Europe, we’re better equipped to anticipate customer needs, respond quickly and deliver technologies that improve efficiency and performance.”